In the current LED light pole screen market, the smoke of price war is everywhere. In order to compete for market share, many manufacturers have played the price card, which has caused product prices to continue to fall. However, behind the price war, there are many deep-seated problems, the most prominent of which is the dilemma of homogeneity. This dilemma not only restricts the development of individual manufacturers, but also affects the healthy trend of the entire LED light pole screen industry. Therefore, in-depth exploration of the truth behind the price war and finding an effective way to break through the dilemma of homogeneity have become key issues that LED light pole screen manufacturers need to solve urgently.

In recent years, with the advancement of new infrastructure, 5G integrated poles and smart street lights have become hot spots. As an important equipment on smart light poles, the market demand for LED light pole screens has grown rapidly. This should have been a good opportunity for the development of the industry, but it also attracted a large number of companies to enter. For a time, there were dozens of companies in the market claiming to be able to make LED light pole screens. In order to stand out from the competition, some companies use low prices as their main selling point and grab orders at prices below cost, resulting in a chaotic market price system.

In the early stages of development, the technical threshold of the LED light pole screen industry was relatively low. Some companies only need to have basic display assembly capabilities to enter the market. This has led to a large number of small and medium-sized enterprises pouring in, and the market competition is extremely fierce. In the face of limited market share, companies have to adopt a low-price competition strategy in order to survive. There is a serious homogenization phenomenon in the appearance design, technical parameters, functional characteristics, etc. of LED light pole screen products on the market. Most manufacturers' products are similar in terms of brightness, refresh rate, energy saving, etc., and lack unique selling points. When products cannot attract consumers through differentiation, price becomes the main means of competition.

Due to the fierce price war caused by product homogeneity, manufacturers have to lower prices to attract customers. This has caused a sharp drop in the profit margin of products, and the profit margins of many manufacturers have been compressed to the extreme. Some companies have even fallen on the brink of losses, and their survival faces severe challenges. In an environment of homogeneous competition, companies tend to reduce investment in R&D and innovation in order to reduce costs. Because even if a large amount of money is invested in innovation, it is easy to be imitated by competitors and cannot get corresponding returns. This leads to insufficient innovation motivation in the entire industry and slow product updates.

Focus on the appearance design of the product, integrate personalized and fashionable elements, and make the product stand out in appearance. Design LED light pole screens of different shapes, sizes, and colors to meet the aesthetic needs of different scenes and customers. In addition to the basic display function, expand other functions of the LED light pole screen. For example, add environmental monitoring functions to monitor air quality, noise and other environmental parameters in real time; integrate wireless charging functions to provide citizens with charging services for mobile phones and other devices. Realize interconnection with other smart devices and create a smart IoT ecosystem. By enriching product functions, provide customers with more value and enhance product competitiveness.

Establish and improve the after-sales service network to ensure that customers' after-sales needs can be responded to in a timely manner. Provide regular product maintenance and maintenance services to promptly solve problems that arise during the use of products. For product failures, it can be repaired or replaced in the shortest time to reduce customer losses. Provide customers with personalized solutions according to customer needs. From project planning, product selection to installation and commissioning, training and guidance, provide customers with one-stop service. Understand the customer's usage scenarios and demand characteristics, tailor the most suitable LED light pole screen products and solutions for customers, and improve customer satisfaction.

The homogeneity dilemma behind the price war has brought severe challenges to LED light pole screen manufacturers, but it also contains opportunities. Through strengthening technological innovation, implementing product differentiation strategies, improving service quality, and strengthening industrial chain cooperation and other strategies, LED light pole screen manufacturers can break through the homogeneity dilemma and achieve sustainable development. In this process, manufacturers need to abandon the short-term profit-seeking mentality, establish a long-term development strategic vision, and continuously improve their core competitiveness. Only in this way can we be invincible in the fierce market competition and promote the LED light pole screen industry to develop in a healthy and orderly direction.